Bloom
New at Euroluce 2025 I Salone del Mobile
Born from nature and telling a story of poetry and innovation, Bloom, the new outdoor lighting collection by DAAA Haus, brings a fresh twist to Contardi’s legacy. This collection combines aesthetic beauty with functionality, creating a new sensory experience for gardens, terraces, and green spaces.
Inspired by the delicate elegance of the calla lily, Bloom moves beyond technical solutions to offer a design that enriches its environment even when the light is off, transforming into a decorative object.
“Bloom is a celebration of nature, born from an intuition on a winter’s day in Milan, where the desire to evoke the beauty of spring and transform outdoor spaces into poetic, scenographic places gave birth to this unique project,” shares Keith Pillow, Founder and Creative Director of DAAA Haus.
The design of Bloom is a dance of fluid, organic forms that blend harmoniously with the surrounding nature. Each lamp, intended to be used in groups, becomes an integral part of the landscape, creating a dynamic and scenic atmosphere both day and night. Its lines evoke the grace of a flower blooming, and much like a calla gently swaying in the wind, Bloom enhances any space with elegance and poetry.
A key detail of this collection is the translucent silicone diffuser, which softens the light, personalizing each space. Its softness mirrors the petals of a flower, further elevating the poetic nature of the design.
