On the occasion of milan design week 2014, a new industry player has come to fruition: TOG, an innovative furniture brand and creative community, which combines the best of technology, humanity and craftsmanship. 21 families of products — from outdoor bar tables to stackable chairs — have been introduced to the label, materialized from a high-end roster of designers including sebastian bergne, jonathan bui quang da, sam hecht + kim colin, ambroise maggiar, nicola rapetti, dai sugasawa and philippe starck.


As a collaborative exercise between designer and consumer, TOG — or, ‘all creators together’ — provides the designer collections in open source, through an online platform. customers are asked to be involved in the conception and process if they wish, taking ownership of the practice of making and sharing ideas. ‘TOG is the only company who shows clearly that the only acceptable next trend is the freedom of choice and the freedom to be different’ starck told designboom. each client has the possibility to enjoy the piece as a naked design object while also getting the opportunity to form their own personal mix through colors, pattern and geometry.


the intersection of technology and craftsmanship inherent within the brand ‘offers the best of two worlds: theory, computers, high technology, big investments with fantasy, art, sweat and humanity.’ starck says. this duality enables TOG clients to create a one off object; anyone from around the globe can upload their personal touches to already established designs, adding photos, beads, yarns and stickers. for example, various communities and local yawanawa and varzea queimada brazilian tribes are involved in the creative customizing process, developing decorated slip covers in straw or pearl chairs for a chair, or translating their traditional patterns and techniques in contemporary design elements.


open source furniture by philippe starck for TOG from designboom on Vimeo.


DAAA Haus Project short listed for The International Hotel & Property Awards

Tuesday, September 26th, 2017

Cugo Gran Macina Grand Harbour – Luxury Boutique Accommodation Macina is a testament of  taste, quality and luxury, reflecting the lifestyle of the guests that will be residing in the ultra-luxury suites. With amazing and intriguing communal spaces, large high vaulted ceilings, ample natural light and unobstructed marina views, a minimal design was enough to […]


Thursday, August 31st, 2017

The Concept of Bottone Milan Bottone Specialist Pasticerria, situated in the heart of Milan, is not your typical Italian pastry shop. Bottone, being the surname of the founding brothers, inspired the brand identity;  stylised  red button symbolising the surname and seal of quality. This design has been implemented in various areas within the experience. Daaa […]

Subscribe To Our Digital Newspaper

Keep in touch with through our newsletter. We will send you updates periodically as well as items in our design spotlight!

* indicates required

designed & produced by Logix Digital